In collaboration with Studio Sauvé, two videos were comissioned by Dynamite, a Montreal-based fashion retailer, to promote their customer loyalty and rewards program.
Roles: Junior Artistic Direction, Animation, Video Editing
Tools: After Effects, Adobe Animate, Photoshop
Creative Direction: Christopher Lee Sauvé
In collaboration with Studio Sauvé
The animations were based on the storyboards and illustrations created by the Creative Director of Studio Sauvé.
In order to maintain the illustrative style of the storyboards, the animations were created using the careful manipulation of masks in Adobe Animate and After Effects. This approach allowed us to maintain the organic nature of the initial concept while injecting the necessary vitality and movement to reflect the Dynamite brand.