In collaboration with Studio Sauvé, a series of three lifestyle brand videos were created for Madden NYC, a youth-oriented sub-brand of the Steve Madden apparel line.
Roles: Junior Artistic Direction, Animation, Video Editing
Tools: After Effects, Adobe Animate, Photoshop
Creative Direction: Christopher Lee Sauvé
In collaboration with Studio Sauvé
The client's mandate was to capture the essence of a gritty, urban feel in a playful manner with inspiration and nods to classic NYC punk rock.
The videos were created using a combination of stock video footage of New York City, iPhone footage, and custom animations created with scanned marker drawings.